GENERAL HANDRAISER RECOMMENDATIONS
Accelerate Handraiser cadence: Strike while the iron is hot.
• Follow-up calls to occur earlier in the Handraiser cadence, after the first
direct mail and email communications. Condense communications schedule
to issue touches when the lead is hot.
WATCH NOW: Jen talks about the handraiser cadence.
Collect key nonmember data during first hand raise to shape future communications.
• Provide opportunity for handraiser to share date of birth, family status, and
primary motivation for contact. Apply this information to modify future
messaging.
PROPOSED HANDRAISER CADENCE SCHEDULE:
HAND RAISER CADENCE SCHEDULE
DAY
CONTENT/
TARGET
Member
/
Non-‐
Member:
1
7
15
21
45
60
THANK
YOU
FOR
INTEREST/
LET
US
BE
YOUR
GUIDE
FINDING
THE
RIGHT
COVERAGE
FOLLOW-‐UP
REMINDER
READY
FOR
ENROLLMENT
URGENT
REMINDER
GET
THE
RIGHT
COVERAGE
NOW
*
* Include BRC for
data collection.
WATCH NOW: Mary discusses adding a BRC.
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