Recruitment
Reflecting and projecting
tfconnect MD Miranda Martin highlights where the demands and opportunities may lie for those looking to recruit ooking back on 2024 ,
L we spent the earlier months of the year helping our clients find the right talent to create robust infrastructure around marketing and performance . Companies that had experienced significant growth post-Covid were at the stage where they needed and could afford to put serious senior marketing and transformation leaders in place . The ambition was to up their game around data and infrastructure , to drive commercial and marketing performance and increase productivity and efficiency to enable them to sustain further growth and higher profits .
Our focus at the higher level switched to more commercial roles as the year progressed , with a demand from clients for strong leaders to steer growth across the board . We were charged with finding portfolio directors to autonomously strategise and generate new revenue , drive performance across organic growth , add adjacent content to shows , create new launches , geoadapts and so on .
We were asked to find launch specialists by ambitious , growthminded industry players , which have identified opportunities to launch new products through detailed market analysis and the introduction of disruptive formats . Watch this space and see these products come to market in 2025 .
Many clients required our support in growing teams in event sales and marketing management positions , as shows and businesses have continued to see positive performance through 2024 . They have identified opportunities for continued growth in 2025 and wish to put the right talent in place to deliver this .
Above : Miranda Martin
“ M & A means change . Change creates opportunity . Companies know that when a sale happens , a certain number of the senior management team will leave ”
We are expecting continued growth in 2025 , with more launches , geo-adapts and consolidation in sectors through mergers and acquisitions , joint ventures , adjacent launches and organic growth .
We have been asked to find specialists to launch flagship products and offices in new territories , especially the Middle East and the US . We expect to see lots of this sort of activity in 2025 . Especially where private equity-funded businesses are seeking fast growth , high return and have the appetite , support and infrastructure in place to sustain this sort of activity .
All of our clients are interested in M & A opportunities . In some instances , we ’ re facilitating introductions for those wishing to buy and sell shows or seeking investment for show ideas . These opportunities are often linked to succession planning . We are looking forward to seeing some exciting launches in 2025 as a result of successful ‘ match-making ’ of people with show ideas and the right organisers .
We ’ ve seen a great deal of M & A activity in 2024 and there is a strong pipeline for 2025 . M & A means change . Change creates opportunity . Companies know that when a sale happens , a certain number of the senior management team will leave and that they need secure management teams in place at point of sale to take the business forward . We expect much of our focus in 2025 to be on supporting our clients in succession planning and structuring the right teams at the right times .
There are lots of opportunities out there on a buoyant market for great talent , and for companies looking to grow through enhancing their teams . EW
50 Issue 6 2024 www . exhibitionworld . co . uk