Book Review
In-Person : A journey through the unstoppable evolution of events
ooking for an early
L present to add to the Christmas or New Year stocking of that eventprof in your life ? Well Enrico Gallorini , CEO of Dubai-based GRS Research & Strategy ’ s new book : In-Person : A journey through the unstoppable evolution of events might just fit the bill . An absorbing read , it is an expansive exploration of how human gatherings have shaped history , culture , and societal progress . Drawing on rich historical examples , personal experiences , and insights into the future of the event industry , Gallorini weaves a compelling narrative about the power of collective human experiences .
The book begins by tracing the origins of events back to our earliest ancestors . These gatherings , whether around a campfire or during ritualistic ceremonies , were essential for survival , fostering communication , storytelling , and collaboration . Gallorini goes on to explore how events became more complex as humanity transitioned from hunter-gatherer societies to agricultural communities , giving rise to rituals and festivals tied to the cycles of nature . These early gatherings not only reinforced social bonds but also laid the foundation for civilisations to thrive .
Gallorini dives into the grand spectacles of ancient civilisations , such as the opulent feasts of the Egyptians , the theatrical performances of the Greeks , and the gladiatorial games of Rome .
He shows how these events served as powerful tools for reinforcing social hierarchies , displaying political power , and uniting people under shared cultural identities . Events were no longer just for survival or ritual – they had become a form of spectacle and a reflection of the society ’ s values and ambitions .
From the cultural exchanges along the Silk Road to medieval fairs and religious pilgrimages , gatherings continued to evolve , driving not only economic progress but also intellectual and spiritual growth .
Moving into the modern era , Gallorini explores how the Renaissance salons , global expos , and the rise of industrialisation transformed events into platforms for the exchange of ideas , showcasing innovations and connecting people across the world . He details how events have become integral to business , culture , and politics , particularly in the 20th century , when international expos , the Olympics , music festivals , and corporate trade fairs became powerful cultural and economic drivers .
Gallorini also offers insight into the intricate art and science of event planning , from creating meaningful experiences to understanding the deeper emotional connection that events foster among people .
He also examines the impact of technological advancements on the event industry , particularly during and after the Covid-19 pandemic , and discusses the rise of virtual events and hybrid
l In-Person is available to buy on Amazon models , while arguing that the human need for face-to-face interaction remains irreplaceable . While technology can enhance events through data and digital engagement , Gallorini emphasises that true connection , authenticity , and the sensory richness of inperson gatherings are essential for creating impactful and lasting experiences .
Looking to the future , Gallorini envisions events that blend the physical and digital worlds , offering more personalised and immersive experiences through the use of data , AI , and other emerging technologies . However , he maintains that the core essence of events – the power of bringing people together in a shared space to co-create , connect , and inspire – will remain unchanged .
In a world where technology often blurs the lines between what is real and what is artificial , Gallorini argues that live , in-person events will become even more valuable as spaces where authenticity and human connection can flourish .
In-Person , which has a preface by CEO of dmg events and UFI president , Geoff Dickinson , is both a historical journey and a forward-looking exploration of the event industry . It is a tribute to the timeless power of human gatherings and a guide for anyone interested in understanding the profound impact events have on shaping culture , society , and the future . EW
20 Issue 6 2024 www . exhibitionworld . co . uk