The Principality proving it can

open a fast track to growth of

quality shows

op Marques , the luxury

Top Marques Monaco has been showcasing the latest innovations in supercars , hypercars and classic cars , as well as luxury lifestyle products , since its inception in 2004 , and has been a launch platform for over 100 new supercar models .

“ Luxury is a fast-growing market , and thanks to our partnership with Monaco , we have developed a unique portfolio of specialist brands . Top Marques Monaco is a valuable addition with strong growth potential , both in Monaco and internationally ,” said Stephen Carter , CEO of the Informa Group .

A couple of months on from the deal , EW asked Top Marques ’ director of communications and marketing Suzanna Chambers how the partnership was shaping the future development of the show .

“ With Informa ’ s extensive global network , strong presence in luxury , lifestyle and technology markets , and expertise in launching and scaling specialist brands , they are the ideal partner to elevate Top Marques Monaco to new heights . This partnership also opens up extraordinary growth opportunities ,” she said . “ The team is currently working on plans to export the event to new regions , such as the Middle East ,” Chambers added .

The partnership is likely to bring more investment , given Informa ’ s recent acquisition of Ascential plc , the owner of the Cannes Lions and Money20 / 20 brands .

“ Our partnership with Informa allows us to leverage their expertise to enhance our customer offering across the board , such as in fine-tuning our VIP invitation process , ensuring we attract the ideal clientele to both the event and Monaco .

“ Monaco offers exceptional opportunities , and with Informa ’ s support , we plan to expand Top Marques with additional events that complement the main show ,” said Chambers , adding that the team knows ‘ Rome wasn ’ t built in a day ’. She explained that their focus is on

Above : Suzanna Chambers

Left : Informa keeping the motor running in Monaco

“ a steady , deliberate growth path to deliver a truly impressive experience with lasting impact ”.

So , how does the Top Marques team intend to make the most of Monaco for the event ’ s 20th anniversary edition , 7-11 May 2025 ?

“ For now ,” said Chambers , “ we ’ re keeping the surprises for our 20th edition under wraps . But we are working very hard to create a show that will be as rich and as innovative as our last edition , in June 2024 , where we launched 13 new models . We ’ re also planning additional events for our VIP visitors and expanding the watches and jewellery pavilion to meet rising demand .”

Informa has been in partnership with Monaco for more than ten years and is one of the largest organisers of live B2B events within the Principality . The partnership that began with the Monaco Yacht Show now includes over 15 brands across luxury markets .

“ Monaco is a unique global destination and a hub for innovation within luxury ,” Chambers said . “ The combination of Informa ’ s international scale and Monaco ’ s reputation in the luxury market creates opportunities to expand Top Marques to new locations with a similar understanding of luxury and commitment to innovation .” EW