Global Snapshot
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Europe – Messe Stuttgart in Germany is to host its first XR EXPO 28-29 April 2026. The event for next-generation technologies, including Extended Reality( XR), is relocating to the Messe, which will organise it jointly with the Virtual Dimension Center( VDC), a German competence network for virtual reality. Previous editions have been held at the House of the Economy in Stuttgart. XR EXPO is aimed at trade visitors from areas of industry, health, construction, commerce, and technical fields. It will be a platform for software development companies, research institutes, start-ups and representatives from education, politics and various associations.
Middle East – Messe Frankfurt has launched a new subsidiary in the Gulf, Messe Frankfurt Saudi Arabia. Azzan Mohamed will lead the subsidiary as managing director. Messe Frankfurt says it hopes the move will lead to strategic partnerships with government bodies and associations. Messe Frankfurt’ s portfolio in Saudi Arabia currently includes Beautyworld Saudi Arabia, Automechanika Riyadh and Intersec Saudi Arabia. The company is planning to launch the Achema Middle East trade fair in the Kingdom in 2026 with the Dechema association.
Americas – US-based trade show organiser Questex has signed a three-year agreement with Explori, the event customer experience( CX) benchmarking specialist based in the UK. The deal will equip Questex with advanced intelligence tools to enhance customer experience.“ Net Promoter Score is a major growth driver for events, and we wanted a partner who could deliver high-definition customer insights to inform our strategic development,” said Paul Miller, CEO at Questex.“ Explori has consistently led the market in this field, and we are delighted to be deploying their platform and services across our portfolio.”
www. exhibitionworld. co. uk Issue 5 2025 7