Germany
Left and below : Modern , versatile exhibition halls equipped with energy-efficient technology comprehensive CSR strategy that includes multiple measures to further reduce its carbon footprint .
On an event level , the company strives to minimise the resource consumption of large exhibitions while maximising for trade show visitors .
Sustainability is also the focus at some of Düsseldorf ’ s biggest trade fairs . For instance , EuroShop 2023 featured the ‘ THINK SUSTAINABLY – ACT RESPONSIBLY ’ exhibition area , showcasing sustainable materials and practices .
Major events like interpack and K also address global megatrends , offering solutions to create a circular economy across industries . space , Messe Düsseldorf provides an ideal platform for local and international businesses to connect , collaborate , and innovate .
However , the company is not resting on its laurels . Around 825 employees around the globe are working continuously on the future of exhibitions , making them even more dynamic , inclusive , and impactful .
To maintain its level of excellence , Messe Düsseldorf is gradually increasing its investments – including in construction measures , IT and digital services . Investment amounts will successively go up from € 29m in the current fiscal
year to € 58.1m in 2028 . One of the main focuses is Hall 9 , which will be renovated at a cost of € 160m by 2029 .
Committed to sustainability Apart from that , Messe Düsseldorf has the clear ambition to anchor sustainability in its core business . This includes taking its entrepreneurial responsibility as an organiser , employer , regional economic factor and international multiplier seriously at all times . That is why the company switched its power supply to 100 % green electricity at the beginning of 2022 . In addition , Messe Düsseldorf is currently developing a
Broadening the horizon To further strengthen its home base , the company is also expanding internationally . In 2024 , Messe Düsseldorf created a joint umbrella for its five Asian subsidiaries : Messe Düsseldorf Asia ( Singapore ), Messe Düsseldorf China ( Hong Kong ), Messe Düsseldorf India ( New Delhi ), Messe Düsseldorf Japan ( Tokyo ) and Messe Düsseldorf Shanghai ( Shanghai ). They now form the new regional hub ‘ Messe Düsseldorf for Asia ( MDfA )’.
It is designed to capitalise on the rapid growth of Asian markets while creating synergies for its flagship events in Düsseldorf .
Customers will benefit from a range of products and services in Asia tailored to regional needs , centrally located contacts and even stronger business platforms .
At the same time , Düsseldorf ’ s events will profit from an increase in exhibitors and visitors from Asia – ensuring that NRW ’ s state capital will continue to serve as the central meeting point for the global market leaders in their respective industries well into the future . EW
www . exhibitionworld . co . uk Issue 5 2024 45