EW Issue 5 2024 | Page 38

Germany

Fighting back

Messe Frankfurt is on course for a record sales year , balanced with a long-term climate-conscious strategy

A fter the financial year 2023 closed on a positive note , Messe Frankfurt is stepping up the pace of growth even further this year .

As Wolfgang Marzin , president and chief executive officer of Messe Frankfurt , reports : “ Even taking into account the current geopolitical climate , we expect sales in the current financial year to increase by more than 25 % year-on-year to € 770m , with a substantial improvement in earnings as well . That would be the highest level of sales in Messe Frankfurt ’ s history . The Group is adhering to its objective of attaining economic profitability while also creating key sustainable macroeconomic benefits for Frankfurt and its surrounding region .”
Messe Frankfurt ’ s strong performance can be seen in the final figures for 2023 , where its operating business was complete and back to full strength again for the first time in three years .
Sales went up faster than expected , rising by as much as a third year-on-year to € 609m ( 2022 : € 454.2m ). Consolidated sales outside Germany were in the region of € 275m ( 2022 : € 140.2m ).
This accounts for 45 % of Group sales ( 2022 : 31 %). Approximately € 334m in sales revenue was generated in Germany ( 2022 : € 313.9m ).
In line with the strong operational performance , this gives rise to an EBITDA of around € 91m ( 2022 : approx . € 41m ).
A total of 349 events took place in the past financial year , with around 86,400 exhibiting companies and over 4.3m visitors . On average , around 81 % of companies exhibiting at Group events in Frankfurt in the financial year 2023 came from outside Germany – a new record .
By the same token , approximately 54 % of buyers travelled to the events from outside Germany . This means that the international component far exceeds the average for German exhibition venues , calculated by AUMA , the Association of the German Trade Fair Industry .
The focus for the 2024 financial year is once again on profitability and faster growth .
Messe Frankfurt ’ s portfolio contains many strong event brands and , owing to the rotation of events , a series of Group flagship shows will be held in close succession this year , both in Frankfurt and throughout the world .
Detlef Braun , a member of the executive board of Messe Frankfurt , notes : “ Our events are stronger than ever before and all key parameters are set for growth . Quality , space , internationality , frequent exhibitor growth compared with previous events and visitor satisfaction of over 90 % all demonstrate that our brands are making a strong comeback .”
At present , more than 200 guest events have been booked until the end of the year .
Thanks to its flexible infrastructure , the Frankfurt
Above : Aiming to be carbon neutral by 2040
exhibition grounds are now able to play host to multiple events at the same time .
Over 20 new events have been planned worldwide for 2024 and 2025 . At more than 50 locations around the world , the Group ’ s global portfolio has played an important role in its strategic company orientation for 35 years , together with its global sales network consisting of 28 subsidiaries and over 50 sales partners .
At the same time , Messe Frankfurt is thinking and acting digitally and sustainably and is integrating these two future components within its events and services .
The company is a driving force behind the move towards a more sustainable future for events . As Marzin emphasises : “ In our efforts to report greenhouse gas emissions to precisely record and reduce the CO2 drivers at our Frankfurt base , we will be calculating the carbon footprint there regularly , beginning with the financial year 2023 . This is a further milestone in honing our climate strategy and an important step on the way to our binding environmental target of attaining climate neutrality by 2040 at the latest .” EW
36 Issue 5 2024 www . exhibitionworld . co . uk