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AGRITECHNICA at Messegelände Hannover – superlative through partnership
How collaboration and expertise help to scale one of the world’ s largest guest events ith over 2,800 exhibitors,
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477,000 visitors and 390,000sqm of indoor exhibition space, AGRITECHNICA 2025 has confirmed its position as the world’ s largest trade fair for agricultural machinery and farming innovation.
Since 1995, the event has been held at Messegelände Hannover( Hannover Exhibition Grounds), where a unique long-term partnership within the international exhibition industry has evolved. Organised by DLG( German Agricultural Society) and hosted by Deutsche Messe, AGRITECHNICA has continually grown and refined its exhibition concept.
Large-scale agricultural machinery, complex logistics operations and high visitor volumes require infrastructure capable of accommodating heavy equipment while ensuring efficient operations and smooth visitor flows. AGRITECHNICA therefore relies on a venue with exceptional capabilities. Over more than 30 years of collaboration, DLG has continually developed AGRITECHNICA into the world’ s leading platform for agricultural machinery and innovation. As the organiser, DLG is responsible for the exhibition concept, the international exhibitor network and the overall strategic direction of the event. Deutsche Messe contributes as a reliable venue partner, providing the necessary infrastructure and operational expertise to enable the successful realisation of the exhibition at this scale.
The long-standing partnership highlights how a strong organiser, combined with a capable venue partner, creates the foundation for hosting world-class international events in the heart of Europe. Hanover plays an important supporting role in this context. As an established trade fair destination with the world’ s largest exhibition grounds, the city offers the infrastructure and accessibility required for an event of this magnitude, along with a wide range of hotels, restaurants and cultural attractions for visitors.
“ AGRITECHNICA is one of the leading international events hosted at our exhibition grounds. DLG has built and developed the exhibition into a global flagship for the agricultural sector. We are pleased to support AGRITECHNICA as a venue partner by providing the infrastructure and services needed to ensure its continued success” says Dr. Jochen Köckler, CEO of Deutsche Messe, who previously served as project director of AGRITECHNICA.
“ Having worked on both sides – as organiser and venue operator – I know how crucial the right infrastructure and operational expertise are,” adds Köckler.
Messegelände Hannover sets the benchmark as a venue for global industrial trade fairs, offering both scale and flexibility:
• Flexible hall sizes, heavy-load floors and adaptable layouts support the evolving needs of large-scale exhibitions
• Technical infrastructure, generous manoeuvring space and outdoor event areas enable live machinery demonstrations and immersive formats
• A clear venue structure allows streamlined logistics operations and seamless visitor flows throughout the event
• Direct motorway connections, highspeed rail links and an international airport ensure that Hanover is easily accessible for global audiences
• Continuous sustainability initiatives and an experienced on-site team help reduce the event’ s carbon footprint while delivering practical and customied solutions.
Together, these features allow AGRITECHNICA to operate at the highest scale of the exhibition industry. Over the years, DLG has introduced numerous new exhibition areas and visitor formats, supporting the continued evolution of the event. EW
n AGRITECHNICA will return to Hanover, 14 – 20 November 2027. www. exhibitionworld. co. uk Issue 2 2026 31