Flooring |
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Overlooked impa While often seen as a functional necessity , flooring contributes significantly to the aesthetics and flow of an exhibition . From high-traffic areas to VIP lounges , the right flooring can enhance the visitor experience and reinforce an event ’ s branding .
“ Flooring is not just a functional element ; it sets the tone for the entire event ,” says Koch . Tailored solutions on offer here include durable needle punch carpets , elegant Rips ( a process involving splitting the top layers to create a unique surface texture ) and customisable designs .
The exhibition industry in Europe is witnessing a surge in demand for personalised and sustainable flooring solutions . According to Koch , neutral tones like anthracite remain a staple , but clients
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Lukas Koch
are now requesting customised designs that incorporate logos , branding or thematic motifs .
“ There ’ s a growing demand for flooring that does more than serve a functional purpose . Clients want it to tell a story ,” explains Koch .
Sustainability is also a key driver , with modular flooring systems and recyclable materials gaining traction .
Collaboration as a catalyst for growth Koch ’ s company is certainly not
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Above left : CPHI Milan saw 130,000sqm of gang carpet installed
Above right : An example of a branded flooring solution with custom motifs
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facing these challenges alone and works with MJs Event Services in an alliance combining German precision with British adaptability .
“ Now we can meet the demands of even the most complex projects ,” adds Makarov . This partnership is an active example of the importance of shared expertise .
From overcoming logistical setbacks to pioneering sustainable practices , the company ’ s short history exemplifies how resilience and collaboration can drive meaningful change and find answers for clients .
For organisers , the takeaway is clear : engage with partners who understand the nuances of the industry and can adapt to its challenges .
n For more information , visit www . messeboden-koch . de .
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