AEO
Building a community based on collaboration
Anna Golden , the new chief executive officer at the UK ’ s Association of Event Organisers ( AEO ) makes the case for getting involved with your industry association and explains the benefits to be had by joining and working with the AEO in the UK
hen I first joined the
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UK events industry , I was taken aback by its energy , creativity , and the incredible entrepreneurial spirit of those people who make it all happen . What really stood out the most was the events community , the engagement and the support from everyone . Many times over the years I have pondered on : “ How can I make a real difference ? Or more recently even ; Where can I find the support and connections to help me on my career path ?” As the new CEO of the Association of Event Organisers ( AEO ), I now know that engaging with the AEO can answer these questions and do so much more . The AEO is a thriving community where professionals come together to learn , collaborate , and grow . It ’ s a place where your ideas matter , your contributions count , and your career can reach new heights .
I ’ ve heard stakeholders across the industry say how being part of this network has transformed their work . By getting involved , you ’ ll not only benefit personally but also help shape the future of the events industry – and that ’ s something to be excited about !
Working together At the heart of the AEO is a simple belief : we ’ re stronger when we work together . The events industry thrives on connections – between organisers , venues , suppliers , and everyone in between . By engaging with the AEO , you ’ ll join a network of professionals who share your challenges and ambitions . The best part of this community is the willingness to share . Whether it ’ s advice , best practices , or innovative solutions , the collective knowledge within the AEO is a resource like no other . Chances are , if you ’ re facing a challenge , someone in the network has already tackled it and can help .
Engaging with the AEO is a fantastic way to raise your profile . It offers countless opportunities to showcase your expertise and build your reputation . Speaking at an AEO Forum or joining a panel discussion allows you to share your ideas , benefit others , and establish yourself as a thought leader . Hosting workshops , or supporting initiatives can further set you apart as someone who drives positive change in the industry .
The driving force : working groups If the AEO is an engine for change , its working groups are the core . Whether you ’ re interested in sustainability , operations , sales , or marketing , there ’ s a group where you can make a difference and your contribution welcomed .
Why join a working group ? Solve problems together : Collaborate with peers on practical solutions . For example , the sustainability working group has developed tools to help members cut waste , lower emissions , and save costs . Learn new skills : Broaden your knowledge beyond your daily role by engaging with others ’ expertise . Build your network : Relationships formed in working groups can lead to unexpected collaborations and lasting connections . Make an impact : Your input can shape the future of the industry and develop strategies that benefit everyone .
Working groups offer opportunities to grow professionally while making meaningful contributions .
Access resources that make a difference The AEO provides access to a wealth of resour . From research reports to practical guides , these tools can save time and make your work more effective . Annual salary survey : One of our most popular resources , this survey offers critical benchmarking data to help with planning , recruitment , and pay negotiations . Best practice guides : Covering everything from marketing strategies to operations , these guides provide actionable insights from industry experts . Regulatory updates : Stay informed about the latest legal and compliance requirements , with tools like the e-guide keeping you up to date .
Events that connect and inspire The AEO ’ s events are some of the highlights of the year . From the AEO Excellence Awards to AEO Forums and networking gatherings , these events are opportunities to learn , celebrate , and connect .
Why attend an AEO event ? Expand your network : Meet
34 Issue 1 2025 www . exhibitionworld . co . uk