EW issue 1 2025 | Page 32

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Positioned as a centre , platform and base , Macao serves as a critical gateway for both inbound and outbound flows of people , goods , and capital .
As a centre , Macao is a hub for culture , entertainment , and commerce . Its diverse offerings attract millions of visitors annually . As a platform , it bridges China with Portuguese-speaking countries , fostering trade and diplomatic ties . Finally , as a base , Macao supports enterprises in going global , providing a stable and dynamic environment for innovation and growth .
The strategic infrastructure within the GBA further enhances connectivity . For instance , the newly constructed Shenzhen-Zhongshan Link , promises to dramatically improve logistics efficiency . By cutting travel times between major cities in the GBA , this mega-bridge will create new avenues for trade and collaboration , benefiting Macao and its neighbours .
Macao taps industry leaders to boost international conference scene In a strategic move to enhance its position as a global conference destination , Macao has appointed 24 influential industry leaders and academic experts as ‘ Macao Convention Ambassadors ’. The initiative , launched by the Commerce and Investment Promotion Institute of the Macao SAR ( IPIM ), aims to leverage these ambassadors ’ professional networks to attract more international conferences to the city . The ambassadors , representing sectors from healthcare to high-tech , are already making strides . One ambassador from the healthcare sector has secured a major European Chinese medicine conference for August , while others are utilising Macao ’ s state-of-the-art venues to bid
for AI and medical conferences .
“ These heavyweight individuals will help attract high-quality professional industry conferences to Macao ,” says IPIM president Vincent U , noting that the programme aligns with the city ’ s ‘ 1 + 4 ’ economic diversification strategy . The initiative particularly focuses on four key industries : big health , high-tech , convention and trade , and culture and sports , while also promoting Macao ’ s role as a bridge between China and Portuguese-speaking countries .
What sets Macao apart is its comprehensive offering : government support , modern conference facilities , professional MICE teams , and rich tourism resources . As one ambassador points out , these amenities make it attractive for conference attendees to bring their families , combining business with leisure in this unique destination .
Success in action Macao ’ s success in the MICE sector can be seen in its ability to attract high-profile events that contribute to its economic and social fabric . For instance , major conferences held in Macao have drawn participants from around the globe , providing a platform for cross-border collaboration and innovation . These events also highlight the city ’ s unique ability to blend business with leisure , offering delegates the opportunity to explore its vibrant culture and entertainment scene .
Furthermore , the integration with Hengqin opens new avenues for joint initiatives in the MICE sector . Hengqin ’ s focus on innovation and technology complements Macao ’ s established expertise in hospitality and event management . Together , they can offer a comprehensive package to international organisers , combining state-of-the-art facilities
Above : Bridging to the Portuguese speaking world is a priority in Macao
with unparalleled cultural experiences .
A collaborative future The close relationship between Macao and Hengqin exemplifies the spirit of collaboration that defines the GBA . By leveraging their unique strengths and geographic proximity , these two cities are unlocking new opportunities for growth and innovation .
Whether through convenient visa policies , strategic infrastructure projects , or a thriving MICE industry , Macao and Hengqin are wellpositioned to lead the GBA into a prosperous future .
As Macao continues to diversify its economy and strengthen its role as a gateway to China , its partnership with Hengqin will be instrumental . Together , they offer a compelling vision of what can be achieved through regional integration and collaboration . For businesses , tourists , and investors alike , Macao and Hengqin represent a gateway to opportunity in one of the world ’ s most dynamic regions . EW
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