EVOLVE Business and Professional Magazine November 2016 | Page 35

Once you have your detailed strategy, outline all of the actions (or non-actions) that your prospects and customers may take when you provide them an opportunity to interact with your business online. Then develop your content for each action and reaction in the workflow to nurture your prospects and customers. Blogging, email marketing, and an active social media presence are key to this nurturing process. All of this preparation will help you effectively set up your automated marketing system. Once the initial system is set up, it is pretty much on autopilot, although you should assign an administrator to monitor and measure the effectiveness and tweak the components in the workflow to continuously improve your results. Thanks to automated marketing software, advertising and lead nurturing is no longer about the size of your wallet. Sales and marketing communication is changing rapidly. Don’t ignore the cross-channel promotion of your products or services because the task seems too daunting or you don’t feel that you have the resources to compete. Thanks to automated marketing software, advertising and lead nurturing is no longer about the size of your wallet. Instead, marketing and advertising are about the size of your brain and the extent of your creativity. Explore marketing automation. You’ll be nurturing leads in no time. Charlie Van Derven is the founder and President of Social Advisors, an integrated marketing agency located in Daytona Beach, FL. For more information contact: 386-846-5291 | [email protected] NOVEMBER 2016 | 35 |