EVOLVE Business and Professional Magazine November 2016 | Page 34

The more your prospects interact with your brand,
the greater the trust that is built and the likelier they
are to buy from you instead of your competitors.
marketing system. Start with a detailed marketing strategy. Your

How to Get Started
There are many automated marketing software products

marketing strategy, at its core, is based largely on four main steps:

available to help. Start with a web search to find the software that
works for your business and your price point. Companies like

Signpost and ThriveHive have adequate entry-level systems. At a

email nurturing to the people from whom you’ve gained contact

build it once and continue to nurture leads long term.

a