EVOLVE Business and Professional Magazine November 2016 | Page 28

on concrete data helps not only in measuring your marketing efforts and meeting
your goals, but it also helps build and improve your customer relationships.

Paid Search Marketing

Paid search marketing is constantly evolving with new ways to target your pay-

per-click (PPC) campaigns. Programs like Google AdWords can put your business

directly in front of your target audience at exactly the moment when they need you.

Consider, too, the fact that local advertisements are cheaper and can put you in front
of a focused audience. Increasing your visibility doesn’t mean you have to lessen
your impact.

WHY DO
YOU Y?

Pokémon Go

However you personally feel about this craze, we can learn a lot from Pokémon

Go. It’s a prime example of the demand for augmented reality; but it’s more than

that. As a cultural phenomenon, Pokémon Go gives everyone a chance to take part in
the same dialogue. Don’t overlook marketing your small business as a Pokestop, for
example, as a viable path to heightened visibility. After all, everyone wants to be at

the epicenter of the next big thing. Why not unite in the fact that we are all part of the
same great evolution? (Pokémon pun intended.)

Technology has certainly changed the way we do business, and embracing

advances in digital marketing is a critical part of securing your business’s future.
These new marketing tools provide numerous opportunities for building and
enhancing your customer relationships. The possibilities are limited only by
your imagination.

Piros Pazaurek is a Creative Brandologist at
Marketing X-Rays. Marketing X-Rays works with
entrepreneurs to help them develop more effective
marketing campaigns, gain higher returns on
investment, and successfully grow their businesses.
www.MarketingXrays.com.

| 28 | EVOLVE BUSINESS AND PROFESSIONAL MAGAZINE

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