EVOLVE Business and Professional Magazine November 2016 | Page 13
EVOLVE Business and Professional Magazine is published by The Holley
Group on behalf of the Daytona Regional Chamber of Commerce.
PUBLISHER
Howard M. Holley
EDITOR
Carrie B. Chambers
STRATEGY AND MARKETING
Christie Kimbell
CREATIVE DESIGN & LAYOUT PRINT & DIGITAL
Ashlee Harrell
ADVERTISING SALES
June Barnes
Jeanne Coates
EDITORIAL ADVISORY COMMITTEE
Cindy Dalecki • Marketing 2 Go
Mariann D’Arcangelo • Cindy Ferrara State Farm
John Guthrie • Halifax Health
Janet Kersey • Daytona Regional Chamber of Commerce
Piros Pazaurek • Marketing X-Rays
Nichole Sprague • SPEC Contractor Services
PUBLISHING PARTNERS
AdAchieve Media • Advertising Sales
The Holley Group • Concept Development, Layout,
and Design
TouchPoint Management Services • Printing and Distribution
Marketing 2 Go • Social Media
Interested in Advertising?
If you would like to advertise in EVOLVE, please
contact AdAchieve Media, authorized advertising
sales partner, at 386.283.5984 or
[email protected]
FROM THE
EDITOR
T
echnology—it quite literally never gets old! We live in an era driven
by “the next best thing” when it comes to hardware, software, and
connectivity, and transitioning business technology is an everpresent theme. Smaller gadgets, faster processing speeds, and wireless
communication accelerate our adoption of technology as an extension of
ourselves. A key takeaway from this issue is that technology choices are
inherently driven by enduring business principles, such as entrepreneurial
leadership, great customer service, a well-defined market and brand, a
sustainable growth plan, and responsible management.
Our feature article highlights the journey of a successful Volusia County
technology firm from the dawn of the personal computer age to today’s cloud
computing and mobile connectivity. This issue also gives you some insight
into what are arguably the most transformative of recent business trends:
cloud computing and digital marketing. Cloud computing untethers your
business from traditional constructs of place and time. Digital marketing
supplies endless innovation potential for customers to experience your
business and interact with your brand. Articles in this issue cover the “hows”
and “whys” of cloud computing, network connectivity, data security, and hot
new marketing tools.
We are also excited to be able to bring
this issue to life with the help of the LARA
augmented reality app and your smart device!
Just follow the instructions on pages 15 and 21 to
download the app, and then look for the LARA
icon on pages throughout the magazine. Enjoy
the LARA experience and transform some of
our static pictures into augmented, interactive
graphics! You can start by pointing your device’s camera at the globe on
the cover!
Write For Us!
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If you’re interested in contributing to EVOLVE, please
email links to current writing samples and a little bit
about yourself to [email protected].
Published Quarterly in May, August, November, and February
www.evolvedaytona.com
www.evolvedaytona.com
CARRIE B. CHAMBERS
Editor, EVOLVE
[email protected]
CORRECTION:
All rights reserved. No portion of this magazine may be reproduced
without the express written consent of the publisher. The Holley Group
assumes no responsibility for errors or omissions.
© 2016 The Holley Group. All rights reserved.
The August issue EVOLVE article, “New Investments Fuel the Area’s
Economic Future,” described the International Speedway Corporation’s ONE
DAYTONA Project as a “2.5-year, $400 million project.” These statistics are
related to the recent transformation of the Daytona International Speedway.
ONE DAYTONA has a projected investment of approximately $120 - $150
million, along with two hotels and residential space.
NOVEMBER 2016 | 13 |