EVOLVE Business and Entrepreneur Magazine First Coast Region - October/November 2025 | Page 20

NONPROFITS CAN

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Becca Gatian is grateful for each of the gifts she receives as executive director of Halifax Health – Hospice.

“ When we notice a gap in service or someone has a concern, we don’ t call it a complaint,” said Gatian.“ We see it as a gift, an opportunity to improve.”
For Halifax Health – Hospice, a nonprofit that services Volusia, Flagler, Orange and Osceola counties,“ We always focus on the patient and family – they are our customers,” Gatian said.“‘ Client’ seems like a clinical term. It’ s really about meeting the customer where they’ re at versus having a product that we sell. When you think about a customer and a great experience, it’ s because that organization individualized that experience for that particular patient and family.”
Such a customer experience ethic also comes into play for two other Northeast Florida nonprofit organizations.
Flagler Cares works to create a social safety net encompassing
Becca Gatian
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