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I believe the greatest potential for growing Daytona Beach’ s tourism industry lies in showcasing our natural beauty and ecotourism opportunities. Daytona Beach has always offered visitors signature experiences with our world-famous shoreline and waterways, but there is so much more to discover here year-round— from our trails and parks to other outdoor recreational opportunities. By elevating nature-based experiences, we can attract new visitors, support local businesses and create more diverse tourism offerings that appeal to families, outdoor enthusiasts and eco-conscious travelers."
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The City’ s greatest potential for growing its tourism economy is to address infrastructure and mobility challenges while preserving our historic authenticity. This ensures a positive experience for the visitor, quality of life for residents, and improved economic opportunity for businesses. The support and participation of local businesses in our programs, such as workforce parking, is critical to this success.”
- David Birchim City Manager St. Augustine
- Deric C. Feacher City Manager Daytona Beach
DECEMBER 2025 / JANUARY 2026 | 27 |