TECH : The Taste of Success
Evans-Hylton
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“ We want everyone to know where their honey comes from ,” says Brooks . “ If I don ’ t produce the honey myself , I know the beekeeper , their beekeeping practices , and where their hives are located . So there ’ s a lot of trust that is built into The Honey Truck brand , versus going to the store and finding a random brand and picking that off the shelf .”
There are honeys infused with lavender or vanilla , single-origin honey like Orange Blossom that comes from the orange orchards just below the Ocala National Forest , a barrel-aged bourbon honey , Florida wildflower honey and others . Merchandise includes a honey pot with dipper .
The Honey Truck products are sold at several store locations in northeast and central Florida , as well as at HomeGoods stores across the country . Products can also be purchased directly from the website .
“ I like to say that I ’ m giving a modern voice to an old tradition . A lot of beekeepers that I work with are of an older generation , so we ’ re kind of seeing that new regime of beekeeper and marketer come in and kind of revitalize that .”
Danielle Brooks , founder of The Honey Truck
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