Everything You Need to Know to Sell Your Home! Dec. 2015 | Page 11

12. Obtain information that will help Kevin and his team to prepare the listing, advertising and marketing materials. Questions will include: What type of improvements have you done to your house in the past five years? What other features of your home make it attractive to buyers? (Type of cabinets, flooring, decks, pool, fireplaces, etc.) What do you think the home is worth? How much do you owe on the property? 13. Prepare seller by instructing them to gather home information: Encourage Seller to have copy of deed available. Encourage Seller to have a current tax bill available. Encourage Seller to have an extra set of keys. One set of keys will be inserted in the lockbox. Encourage Seller to have copy a survey available. Encourage Seller to have a copy of their title policy and survey available if they have them. 14. Submit home for Featured Homes through Realtor.com….Featured homes attract 20 times the web traffic than do regular listings. 15. Using the information gathered in the initial meeting and tour of the subject property, Kevin will then do research to begin to determine the market value of the property. 16. Research competitive properties that are currently on the market. 17. Research competitive properties that have been withdrawn. 18. Research competitive properties that are currently under contract. 19. Research expired properties (properties that did not sell during their time on the market). 20. Research competitive properties that have sold in the past six months. 21. Call agents, if needed, to discuss activity on the comparable properties they have listed in the area. 22. Hire videographer for Virtual Tour of home. Virtual Tour can be accessed by buyers via the Internet so they can view a video tape montage of your home. 23. Enter the Seller's name and address in Kevin's computer system to keep Seller informed of market changes, mortgage rate fluctuations, sales trends or anything that may affect the value and marketability of their property. 24. Strategically price home to enable it to show up on more MLS Searches. 25. Prepare an equity analysis to show seller expenses, closing costs and net proceeds.