STAGING TO SELL
al and aesthetically pleasing way. If the kitchen has an
unused desk area, set up that space as a computer space or
family command center. A small butler’s pantry between a
dining room and kitchen should be staged to draw attention
so that visitors remember that special feature or “moment”
in the home.
Memory point created with art, silver, and
fresh flowers
If the bathroom countertop has a space underneath for an
ottoman or chair, set up a vanity area with an attractive
tray, vanity mirror, a tube of lipstick, and a little seat pulled
out enough to be seen. Female buyers will remember the
bathroom because of that memory point that was created.
Every room should be staged in such a way that its purpose
is clearly planted in the buyer’s memory after viewing.
Empty rooms are not something buyers remember, nor are
they able to accurately estimate the size of the room without
the context of furniture. The purpose of an uncategorized
room could be one of many things: an extra bedroom, den,
hobby room, office, library, music room, exercise room, etc.
Pick one purpose and go with it. Don’t confuse the buyer by
making the room multi-purpose.
Buyers will remember this room staged
as an office
While these tips and techniques will help you ready your
home for the market, most homes benefit greatly from professional staging from a trained professional, and sell for
more money in a quarter of the time as unstaged homes do.
Seek out an experienced home stager in your area or learn
as much about staging as possible before putting your property on the market.
You can learn more
about Kristie’s
Psychological Staging™ techniques in
her new book, Psychological Staging
– The Home Secrets
of The Decorologist,
available on her
website.
30
l Fall 2014