Focus Group
In order to gain feedback on my third front cover draft and first contents page draft, I conducted a
focus group consisting of my target audience. This was a more focused environment than the Hot
Seating exercise, with the conversational aspect allowing the group to bounce ideas off each
other, allowing me to gage an opinion of the popularity of these suggestions.
This included 5 females and one male pictured below, whom are all aged between 16-17 years
old. As my target audience is aimed at mainly females aged 16-21 years old, this offers a portion
of my target audience. Despite this, from my research I have considered this age group as a whole,
so I do not believe that the majority opinions from this selection will be overly different than those
of 20-21 year olds per say.
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The main aim of this focus group was to gather honest opinions about the front cover and
contents page. Because of this, I aimed to not steer the conversation too much, allowing opinions
and comments to come through. With the hot seating exercise, I heavily structured the feedback,
with direct responses required to each of the 5 questions. In this exercise, at the start I asked a
very open-ended “what do you think” only interjecting with other questions such as “do you like