Exhibition
Qualitative feedback from the target audience was very important when revising the front cover
draft. Below is the label which was attached to the first front cover draft, which was exhibited in a
common room where students aged 16-18 can view it. However, since the original exhibition date,
I received no feedback from the students. As this was a similar trend amongst my classmates, it
was clear that this was not an effective process in obtaining this data.
Hot Seating
As the target audience of my magazine was 16-21 year olds, this meant that my classmates fell into
this age bracket. In order to gain feedback on the first contents page draft and the second front
cover draft, four of my peers submitted their comments anonymously to the 5 questions as follows:
- What do you think of the colour use?
- Do the cover lines entice you to read the magazine?
- What genre do you think the magazine is? You may put multiples.
- What do you think of the colour choice?
- Do you think that the social buttons should be in black and white?
!
These unbiased questions gave a positive response, with the main comments:
- Colour use is relevant and subtle, complimenting a professional-looking design
- Cohesive use of fonts
- Easy to read cover lines, with the main cover line eye catching yet not overwhelming
- All knew either the exact genre or relative genre of magazine - strong brand identity and
iconography
- Consistent use of house style
- Enjoy fact content is split by colour blocks (contents page)
This feedback demonstrates that the magazine meets my original intentions, with no alterations
suggested by the group. As these are fellow media students, this also reiterates that my design
intentions are popular with the target audience. Despite this positive feedback, I was keen to
further adjust various aspects of these pages through personal critical analysis.