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Asia’s digital and
multimedia trade show
returns for its 19th
edition. Here’s the
Euromedia guide to what
delegates can expect in
the conference rooms
and show floor.
roadcastAsia2014 (June 17 -20,
Marina Bay Sands, Singapore)
continues to serve as the
region’s leading platform where
professionals gather to network,
exchange business ideas, gather
market information and source the
latest products and solutions.
The BroadcastAsia2014 International
Conference is Asia’s leading event for the
broadcast and entertainment industry.
Designed to address the key challenges and
trends in the broadcast and media
industries, this year’s conference theme is
‘Discover the Right Business Model to
Harness Technology and Monetise Content’.
Industry experts share their experiences and
case studies on OTT, Second Screen,
Broadband TV, Multiscreen, Content
Distribution, Next wave of technologies for
TV, Social media / TV, DVB, Content
Delivery Network (CDN), Broadcast
Engineering, Cloud Broadcasting, File-based
workflow, and Radio Broadcasting.
Back for its 5th year, the Creative Content
Production Conference will bring the latest
case studies on film and TV production, and
distribution. Delegates can expect an allround experience specially designed for
production professionals.
OTT. With the ever increasing demand for
mobile broadband anytime, anywhere, the
explosive growth of Over-the-Top (OTT)
content has accelerated rapidly with some
352.4m people expected to pay for access to
OTT programming by 2016. As Asian
consumers continue to demand easilyaccessible entertainment, OTT services such
as pay-TV are increasingly becoming a
necessity in the region with revenues
expected to grow to $43.9 billion by 2018,
according to a research report.
This trend, familiarly coined as the ‘pay
TV boom’, will be showcased at the event and
will inspire broadcasters to pursue the right
business models, whilst harnessing the best
technologies in order to monetise content.
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34 EUROMEDIA
The BroadcastAsia2014
International Conference will
kick off on 17 June with a
welcome address by
StarHub’s chief technology
officer Mock Pak Lam,
followed by a keynote
address, ‘A Global
Perspective on How OTT is
Changing the Competitive
Landscape of the
Broadcasting Space’, which
will delve into the
opportunities for growth and
challenges faced by
broadcasters in Asia.
DIALOGUE. Following
the opening keynote address
comes the ‘Captains of the
Industry Dialogue 1’, where
the OTT conversation
continues to flow among a
panel of distinguished
speakers from Amazon Web
Services, Ericsson, HBO
Asia, Irdeto, Samsung,
StarHub and Telekom
Malaysia. Delegates will hear
these experts probe the
feasibility of OTT becoming the future of TV
– how this evolution would impact operators
and broadcasters in Asia. They will also
discover the newest technologies and
discover innovative methods that can help
companies effectively face key challenges and
capitalise on growth opportunities.
Noting that OTT services are gaining
greater traction in the US and Europe, Lam
Swee Kim, group general manager of Media
Prima Digital thinks that Asian operators and
broadcasters need to provide OTT services to
reach not only a wider target audience, but
also for sustainability because content
consumption is now expected to be
multiscreen. Recognising that there are
challenges such as getting the ‘buy-in’ of
management to adopt an OTT strategy and
setting up a robust OTT platform that is able
to cater to the broadcaster’s needs, Kim
believes that having good content will work
anywhere – be it the traditional broadcast or
OTT platforms.
“OTT is driving business growth in the
Asian broadcasting industry and with new
players emerging from different areas across
the region, it is an extremely crucial time for
us to learn from one another and
unanimously develop OTT video services.
BroadcastAsia will educate visitors and
participating businesses alike, while
providing the ideal opportunity for us to
draw focus to our target audience, plan our
i