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elemental_elemental 09/05/2014 18:45 Page 2 COMPANY CONTRIBUTION infrastructure. By using both ground and cloudbased resources, video providers can fine-tune the balance between CAPEX and OPEX in deploying video processing capabilities. In many cases, providers may keep core video processing and delivery in an appliance-based deployment with cloud-based resources handling spikes in demand, testing of new services and providing system redundancy. Virtual machines can be allocated for video processing and delivery tasks alongside other business applications like CRM and BSS/OSS. As processing and storage capacities of cloud infrastructures improve, video processing can benefit from increased performance while legacy hardware can then be re-purposed for less computationally intensive applications. Software-defined video solutions minimize system downtime as upgrading or enhancing a codec or feature involves a simple software update or upgrade. Underlying hardware does not need to be switched out and software instances can be re-assigned to standby units or cloud-based resources to assure continual service. For example, the manner in which softwaredefined H.264 and HEVC video processing can share off-the-shelf and cloud-based processor resources can greatly mitigate the risks associated with a new service launch. Adding New Multiscreen Capabilities As the number of consumer viewing devices and video formats continue to multiply, video providers need to keep costs under control and streamline management of their broadcast workflows by consolidating their video processing and delivery systems. On the content delivery side, whether over cable, satellite or the Internet, this means moving to IP-based video technology including HTML video and adaptive bitrate streaming formats such as HLS and MPEG-DASH, allowing for universal support across multiple types of devices such as smart TVs. IP networking enables distributed storage for greater levels of content backup and redundancy, over internal infrastructure as well as commercial cloud services. The IP standard also allows for more efficient transport of video from broadcast studios, to head-ends, and local edge all sorts of advanced features and capabilities to be fully integrated into a single unified system. Software-defined Video Processing and the Way Forward servers for just-in-time packaging of VoD content. With software defined-video, live-to-VoD features such as nPVR and catch-up TV can be integrated at any time, allowing for even more flexibility and scalability. In dedicated hardware environments, trying to integrate Elemental Innovation Elemental’s implementation of software-defined video enables rapid innovation, including: l Industry-leading live HEVC encoding for up to 50% efficiency gains compared H.264 l First live 4K UHD TV HEVC video delivery over IP, satellite, a CDN, and the Internet globally l Early integration with Adobe Primetime, Apple SAMPLE-AES Encryption, MPEG-DASH and Nielsen ID3 tags third-party ad messaging or forensic watermarking capabilities means enabling communication with legacy video processing equipment. With its ability to support thirdparty integrations, a software platform allows Traditional video infrastructure solutions must give wa