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roundtable_round 24/04/2014 12:16 Page 1 The Sochi Winter Olympics and upcoming FIFA World Cup both feature plenty of 4K UHD capture – and even a little 8K – and all major pay-TV broadcasters and OTT providers have promised at least experimental transmissions. So is 2014 the year of 4K for the consumer? Or does the technology, the display market and content still have long way to go? Advanced Television gathered three 4K experts from ARM, Entropic and Rovi in London to discuss the near and medium realities for 4K irst, looking beyond capture to workflow and transmission, what is the state of play with HEVC – the enabling technology of 4K? “I suppose the key development right now is the decisions being made by operators as to whether the encoding is going to be done at 8, 10 or 12 bit,” says Noel McKenna, VP Watch the whole discussion at www.advanced-television.com F “The whole MPEG LA patent pool needs sorting.” Chris Porthouse, ARM sales for Entropic, “as we are mainly concerned with decode this is crucial for us. Operators need to be careful they have backward compatibility and compatibility of their content for future use. The decisions they make now in their workflow have a heavy bearing on where their content can be used in future.” “From our perspective the encoding side is developing very well,” says Sam Orton-Jay, director product management, Rovi, “perhaps well ahead of schedule compared to predictions only a year ago. But in decoding certainly there is a lot [ܙH