The Yeezy Boost was the bomb and resurrected Adidas. The Adidas market is dying but after Kanye has join the brand many different shoes were sold out of stock instantly like the Ultra Boost or the NMDs. The boost technologies is one of the best idea Adidas has created so far. From the collab with Kanye, Adidas started to collab with many more celebrities and athlete like James Harden and Justin Bieber. Nike has lost the opportunities of many million dollars because they didn’ t think that Kanye has so much influence in the sneakerhead community.
Right now, Kanye collab with Adidas has been a very successful. The shoes has been sold out of stock instantly. But to the Yeezy Boost,“ The Kanye West affect” also happened, All of the yeezy resale prices has tripled or even more the retail price. This is the shoes that all sneakerhead dreamed of having. So now, here is our question to you. Do you think that it is unfair to Kanye that Nike gives MJ royalties but does not give him any? Has Nike regretted their choice of not giving Kanye his royalties.
http:// www. highsnobiety. com / 2016 / 07 / 06 / kanye-west-adidas-history / https:// www. youtube. com / watch? v = 7GWwj6W5KdU
JAN 2017 | Esthétique | 19 EsthétiqueEsthétiqueEsthétique Mesthetique/0842931001487171755