Why did Kanye choose to Collab with
Adidas rather than Nike ?
Article by : Pakawis ( Victor ) Nakmontanakum
Are you a sneaker head ? When then you ’ ll probably know about these Kanye hyped shoes . Many people know that he left Nike to join Adidas . But nobody really knows the insight to why he left . We will tell you all the insights about the sneaker head culture
It ’ s no private affair that Kanye West has no love for Nike . He left Nike to join Nike ’ s biggest competitor , Adidas . Everyone in the sneakerhead community knows that the “ Kanye West effect ” is real . Many Adidas sneakers blew up just because Kanye was wearing them during his concert . Retail prices of 160 $ may sometimes jump to 1300 $ because Kanye has so much influence in the culture . The so called “ Kanye effect ” can increase shoes resale price to over 10 times the retail price . Retail price is the original price selling from an authentic store . His Yeezy Air Red October was sold in ebay for 5,500 $ but the original price is lower than 250 $. This is called the “ Kanye effect ”. He also didn ’ t like the fact that everyone who wanted yeezy couldn ’ t get yeezy . Kanye didn ’ t like that his shoes are being resell for thousands of dollar and that Nike are not producing enough for the market ’ s need .
In an interview in 2013 , Kayne stated that he was upset about the income that he is getting for the Yeezy Air ’ s revenues . He does not get any royalties from his own shoe . Nike says that it is because Kanye is not an actual athlete unlike MJ . As in the interview Kanye also stated that his is also an athlete “ I performs for other ”. MJ gets 5 % royalties from his Jordans . This means that every time someone buy Jordans from an authentic shop , MJ will get 5 % from that revenue . This did not happened to the Nike shoe that collab with Kanye , “ The Yeezy Air ”. No percentage was given to Kanye for people buying his OWN shoes .” Nike told me ,’ We can ’ t give you royalties because you ’ re not a professional athlete .’ I told them , I go to the Garden and play one on one . I ’ m a performance athlete . Adidas saw this opportunity and offered Kanye for his collab and gave him royalties . This shoe is also known as the Yeezy boosts .
JAN 2017 | Esthétique | 18 EsthétiqueEsthétiqueEsthétique Mesthetique/0842931001487171755