Essentials Magazine Essentials Spring 2019 | Page 14

BY MERIDITH ELLIOTT POWELL
Thriving in Uncertainty
5 Strategies to Succeed No Matter What This Economy Does
W
elcome to the Age of Un-
certainty, where the biggest
challenge you face isn’t the
economy or change, it’s trying to
grow in a marketplace where you
never know when the economy will
shift, what changes that will bring,
or when any of that will happen.
Everyone seems so concerned with
watching the news, listening to the
experts, studying the economists and
trying to determine if the economy
is going up, or if it is going down.
The truth is, somewhere deep inside
we all realize that it is not about
whether the economy is up or down,
it is more about understanding that
it’s different. The world is radically
changed, and things are never, I
mean never, going back to the way
that they were.
14 essentials | spring 2019
In fact, economists agree we have
gone through a significant economic shift,
moving out of what is known as a push
economy and into what is known as a pull
economy. Now, take a breath, because
I am not about to give you an Econ 101
Lesson. Because all you need to know,
all you need to understand is that when
you move out of a push and into a pull
economy, the consumer, your customer,
just moved into the position of control.
They are calling the shots, they have all
the power.
Think about the world we live into to-
day. Globalization, advancements in tech-
nology, increasing competition. We could
all sit in in our houses, the comfort of our
own homes, Google until our hearts are
content, and have everything we want,
everything we need, everything our little
hearts’ desire delivered right to our door.
Guessing you do that right now, guessing
that as you read this article, you’re realiz-
ing you’re the king or queen of Amazon
Prime. The way we make decisions today,