04
Esports Betting Report
Betting Blocker 1 : Lack of familiarity
Cody Luongo , Head of Communications for Rivalry
Betting Blocker 1 :
Lack of familiarity
“ The esports fan is typically younger than your average traditional sports bettor , coming in around 30-years-old now ,”. Many are first-time bettors , which creates a barrier to entry . To address this , Rivalry tailors its platform to be user-friendly , simplifying the language and interface . For example , they refer to “ parlays ” as “ combos ” and make other design adjustments to make the platform more accessible to younger , less experienced bettors . “ We also offer educational resources and communicate directly with users through online and in-person meetups to build trust and transparency ,”
33 % of prospective esports bettors are hesitant to engage in betting due to a lack of familiarity .
Largest ever Esports Betting questionnaire . Over 6000 respondents . Produced exclusively for Clarion Gaming by Loadout .
Marek Suchar , co-founder & Managing Director , Partnerships at Oddin . gg
Let ’ s talk Esports ?
Come and meet us at ICE2025 .
Within the ICE esports arena ( Stand : 5R80 )
Oddin . gg / about-us
Esports bettors are younger and more digitally native than traditional sports audiences , with different expectations for how they engage with betting platforms . While they may be less familiar with traditional betting mechanics , data shows that when offered engaging , user-friendly options , esports bettors respond with significant participation . For example , according to recent Oddin . gg data , the average esports bet value is € 29 — much higher than the € 5 seen in traditional sports like football .
This highlights the potential value of tailoring platforms to meet this audience ’ s needs .
“ The data speaks for itself — esports bettors are ready to engage when given the right tools . Operators who focus on simplicity and usability will unlock the potential of a new generation of bettors , helping to drive meaningful growth ,” says Marek Suchar , Co-founder of Oddin . gg .