ESPORTS BETTING
INTEREST IN LIVE VIEWING FEATURES
What are esports |
Betting-focused content |
34 % |
|
63 % |
fans looking for ? |
Multiple camera angles |
35 % |
60 % |
Based on consumer research done by Activate , there are crucial differences between esports fans and sports fans . The number one priority for esports fans watching live games is betting-focused content . What is even more important , are the differences in interest between esports and sports fans . If you want to attract esports fans , you need to provide customers with betting-focused content , statistics and analytics , accompanied by social elements like chat or leaderboard .
Statistics and analytics
Social elements
In-game purchases
60 %
31 %
57 %
30 %
56 %
32 %
0 % 18 % 35 % 53 % 70 %
Esports fans Sports fans
Source : Activate analysis , Activate 2020 Consumer Tech & Media Research Study 1 . “ Esports fans ” refer to consumers who have watched at least one esports competition . 2 . “ Sports fans ” refer to consumers who have followed ( e . g . attended live events in person , watched games or highlights , read articles or statistics ) at least one professional / collegiate traditional sport in the last 12 months .