ESPORTS BETTING
Traditional esports punter
26
83 % of esports fans are below the age of 26 . Massive room for growth .
55 %
Adults aged 18-25 spend more time watching video game and esports content than traditional sports content .
In order to offer compelling betting product , we need to understand who are esports fans , and what are their needs . First thing to realise is that esports are lifestyle . Thats why most of the top esports brands oscillate between esports team , media production and lifestyle brand . Esports fans also spend much more time on forums and chats than average sports fans do . If you should take away one key figure from this page , it is the 55 %. Why ? Because it means esports and video games content already surpassed traditional sports within young audience . They spend more time watching video games and esports , then they watch traditional sports , and this ratio will continue to grow with each year .
54 %
Of esports fans watch dedicated esports news sites and forums .
72 %
Of esports fans are male .
Source : Activate analysis , Activate 2020 Consumer Tech & Media Research Study