CONCLUSION ON US MARKET
Looking at esports betting market worldwide , US is presenting one the most interesting destinations . The combination of high purchasing power and strong growth of esports fanbase is held back by legislative limitations . When those are removed , it will create a new strong source of revenue for betting operators .
The fight for esports audience has started already . Either through fantasy leagues or offering of esports betting in states like New Jersey . What is missing on the market is a real game changer . A betting product designed specifically for esports fans , which would be focused on their needs . Any operators expecting to attract esports fans with offer similar to traditional wagering will inevitably fail to do so .
The fact that US market is lagging behind Europe and Asia should be used to their advantage . See what is working in Europe , analyse why , and apply it in US when the time comes . And the time will come soon .