Esports betting report 2020 RTSmunity | Page 20

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INSTAGRAM
12

Popularity

Esports versus traditional sports ( mil . followers )
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Comparing traditional and well established teams like New York Yankees or Los Angeles Lakers , we can see that esports teams are already catching up . And in the case of top esports brands , they
are already leaving traditional sports behind them . What is the
reason ? Esports organisations are run by millennials and Gen Z .
They understand their customers . They constantly produce content .
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The brands are relatable , and approachable . They speak the same language as their target audience . The style of communication is
very close to NBA brands , which is underlined by many
cooperations in esports business . Golden State Warriors , Houston
Rockets , Rick Fox , those are just some of brands which overlap
NBA and esports .
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NY Rangers
Denver Broncos
NY Yankees
TSM
FaZe Clan
LA Lakers