Esports versus traditional sports ( mil . followers )

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Comparing traditional and well established teams like New York Yankees or Los Angeles Lakers , we can see that esports teams are already catching up . And in the case of top esports brands , they

are already leaving traditional sports behind them . What is the

reason ? Esports organisations are run by millennials and Gen Z .

They understand their customers . They constantly produce content .

4

The brands are relatable , and approachable . They speak the same language as their target audience . The style of communication is

very close to NBA brands , which is underlined by many

cooperations in esports business . Golden State Warriors , Houston

Rockets , Rick Fox , those are just some of brands which overlap

NBA and esports .

0

NY Rangers

Denver Broncos

NY Yankees

TSM