Esports versus traditional sports ( mil . followers ) |
8 |
Comparing traditional and well established teams like New York Yankees or Los Angeles Lakers , we can see that esports teams are already catching up . And in the case of top esports brands , they |
are already leaving traditional sports behind them . What is the | ||||||
reason ? Esports organisations are run by millennials and Gen Z . | ||||||
They understand their customers . They constantly produce content . |
4 |
The brands are relatable , and approachable . They speak the same language as their target audience . The style of communication is |
very close to NBA brands , which is underlined by many | ||||||
cooperations in esports business . Golden State Warriors , Houston | ||||||
Rockets , Rick Fox , those are just some of brands which overlap | ||||||
NBA and esports . |
0 |
NY Rangers |
Denver Broncos |
NY Yankees |
TSM |