Europe Rest of the world Asia US |
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GLOBAL ESPORTS MARKET
OVERVIEW |
Global esports fans share |
12 %
16 %
15 %
|
57 % |
2019 |
Looking at the data from 2019 , we can see that while Europe and US have a comparable size of esports audience , their esports betting GGR is in contrast . There are multiple reasons for this , |
Global esports betting GGR share |
28,2 % |
41 % |
44,5 % |
discussed in this report . What underlines the enormous potential of US esports betting |
11,8 % |
market is the fact that according to Newzoo research , US esports |
fans generate double the average revenue per single fan . It is fair to |
say that average revenue per fan is still way lower than in traditional |
33 % |
sports , but it also creates an opportunity for growth . With global esports fanbase constantly growing , and with the continuous evolution of the market in terms of revenue streams , esports betting is expected to follow this trend as well . |
Global esports revenue share |
25 % |
37 % |
50 % |