Accord Equality & Fairness Report 2020
Locality Based Working
Community is at the heart of what we do and all the
Directorates within Accord have been working to deliver
our pro-active locality working model. This is supported
by our Digital Inclusion strategy and the roll-out of
technology and upgraded website and “Chat-bot”
features to enhance our service offering and mean we
can truly work from anywhere and be more responsive
to our customers, tailoring services to their needs, being
inclusive and impactful to the communities we serve
Case study
Birmingham &
Coventry Team.
We hold the principles of equality and inclusion at the
heart of everything that we do. We are committed to
developing services and housing provisions which are
representative and reflective of the communities that we
serve.
The Accord Way - Respectful
According to the 2001 Census, Birmingham is more
ethnically diverse than London. It was confirmed that
19.5% of the people of Birmingham were Asian, 6.1% were
Black and 2.5% were mixed race. In Coventry, 16.3% of
the population are from Asian/Asian British background
and 5.5% were Black.
In order to best serve our customers, eight of our
community housing officers and support staff based in
the Birmingham & Coventry Locality are from Asian and
/ or East Asian background with two members of staff
being black and three members of staff being white. The
teams speaks a range of community languages and we
have two female housing officers who able specifically
able to engage with female customers who prefer to deal
with women-only staff.
We have seen some excellent benefits of diverse
workforce in the Birmingham & Coventry Locality. We are
able to engage fully with our customers by speaking to
them using their own languages. It also brings a variety
of different views, perceptions and concepts when
reviewing policies and procedures enabling us to be
more creative and innovative with our decision making
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