ENSPIRE MAGAZINE Be Well Issue | Page 95

products and gained manufacturing expertise , this moment prepared Miller for her entrepreneurship .
Skepticism for the future of the women ’ s fashion market had always loomed large for Miller , another reason for creating Pure Rosy . “ Though I ’ d been encouraged by the entrepreneurial women ushering in a new wave of innovation , I still felt they hadn ’ t yet mastered the winning formula as there wasn ’ t an option that combined period protection with style and sustainability ,” Miller said . “ So I turned my love of fashion and industry knowhow and got to work . I combined four years of research and development with the genius of a truly exceptional fashion designer and a global team of women for a patent-pending technology that is invisibly thin and hyper-absorbent !”
Miller cites the razor brand Billie as having “ resonated with me most while developing Pure Rosy …. Their fresh approach took me to embrace our bodies unapologetically and with a youthful approach . It cemented this concept that Gen Z and millennials want to support brands that are honest , transparent , and foster a community and philosophy of body acceptance and beauty in diversity away from the stereotypical ‘ perfect body image ’ of yesterday .”
Pure Rosy underwear does not just have to be worn solely during the menstrual cycle . According to reviews left on Pure Rosy ’ s website , the period panties have “ a built-in pad in their period-focused underwear …[ and ] absorb as much as up to three tampons ... worth of blood using leakproof technology .” Given the positive ratings and reviews , Pure Rosy may soon become the next type of underwearlingerie for women to wear .
The four layers on the panties were
created to wick away moisture , absorb fluid , and protect from leaks . New underwear styles focused on moderateto-heavy flow with six ultra-thin patented layer technology will be introduced in the winter .
ENSPIRE Magazine asked Pure Rosy a few questions about its product .
What reused materials and leakproof technology are utilized to make the Pure Rosy underwear ?
As a sustainable brand , our key focus has always been on creating socially and ecologically responsible products . Pure Rosy always seeks ways to close the loop by using recycled water bottles that come out of our landfills and turn them into the soft , luxurious fabrics we use to develop our leak-proof technology .
What ’ s the main essence of ( wearing )
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