PRODUCT FEATURE
Pure Rosy SUSTAINABLE MENSTRUAL UNDERWEAR
HYGIENE FRIENDLY UNDERWEAR FOR FEMALE CYCLES Contributor : Shelsea Deravil
Say farewell to traditional and uncomfortable panties and hello to the newest standard of women ’ s underwear . Pure Rosy is a body-positive , sustainable period underwear brand whose underwear is a leak-and-odor protectant with invisible leakage support . Its hyper-absorbent fabric is made from all reused materials for hygiene-friendly wear . Pure Rosy aims to reduce the carbon footprint of each wearer to better the environment .
“ As a sustainable brand , our key focus has always been on creating products that are socially and ecologically responsible ,” Pure Rosy Founder and fashion lover Linda Miller said . “ Pure Rosy is always seeking ways to close the loop by using recycled water bottles that come out of our landfills and turning them into the soft , luxurious fabrics we use to develop our leak-proof technology .”
Pure Rosy was created to “ support women ’ s lifestyles and the needs of all those who menstruate with underwear that is soft , comfortable …[ and ] created to wear for every day , so you don ’ t have to worry about what your day and body will bring — you ’ ll be covered and ready to just go about your day , worry-free ,” Miller stated . The idea to incorporate women ’ s menstrual cycles into Pure Rosy stemmed from the moment Miller handed her daughters “ bags filled with tampons , panty liners , and pads so they would be ready for their first period . All I remember thinking was , ‘ This is crazy ! I ’ m handing my daughters a mini-pharmacy worth of disposable products !’ Everything in that bag had little regard for comfort , a fashion score of zero , and was a singleuse product headed to landfills .” Having developed and merchandised various
Pure Rosy , a bodypositive , sustainable period underwear brand with a leak-and-odor protectant to make the menstrual cycle a worry of the past .
ENSPIRE MAGAZINE
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