BUSINESS PLAN HIGHLIGHTS
NORTH TEXANS PARTICIPATE IN NAMING AND BRANDING REGIONAL TRAILS
Imagine being able to walk , run or bike across the region , along some of the most well-established trails in North Texas – and experience natural beauty along the way .
• The Trinity Trails .
• River Legacy Trail .
• Campion Trail .
This is just a sample of the local trails that will be connected to form a seamless walking and biking corridor between downtown Fort Worth and downtown Dallas when the entire regional facility of more than 60 miles is complete . The North Central Texas Council of Governments is looking to name and brand the regional trail , and residents are being asked to help .
North Texans were encouraged to participate in the agency ’ s virtual public feedback forum at www . fortworthtodallastrail . com . The forum , which launched Monday , April 25 , was open for one month . Participants were asked to choose between two trail name and logo options and provide input on points of interest along the trail . The name and logo choices were developed with the help of public input provided through a virtual open house held late last year .
Over 50 miles of the trail are now open , spanning Fort Worth , Arlington , Grand Prairie , Irving and Dallas . It is expected to be completed in early 2024 . The finished trail is envisioned as a regional , state and nationwide attraction for recreation , tourism and events , both large and small .
Trail users can witness the region ’ s topographical diversity and growing interconnectedness along the corridor as they walk or bike for leisure , compete in a sport or spend a day discovering nature with the family . NCTCOG is collaborating with the five cities and stakeholders associated with tourism , culture , nature and events as part of this effort . The goal is to develop a regional brand for this facility while maintaining the identity of existing individual trail segments .
By the fall , this effort is expected to be complete , resulting in a new name , logo and branding materials , as well as a wayfinding signage package and other recommendations .
The project has been part of the region ’ s long-range transportation plan since the 1990s . Since 2013 , the five core cities ’ mayors and staff have collaborated with NCTCOG on the effort to develop a trail network to highlight the corridor ’ s economic development and tourism potential . The 60-plus-mile trail and alternative transportation route will bring new necessary health benefits , traffic reduction and recreational opportunities to an ever-growing North Texas .
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