Engaging You Apr - June 2014 | Page 16

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What Makes a Great Social Customer Service Agent?

Perception is key. It doesn’t matter how good you treat a customer if they don’t PERCEIVE that you’re treating them well. The intentions of your business may be good, but your customer has to perceive they’re being treated well before they will respond positively.

Flavio Martins

Here are the four primary things that cause a customer to abandon a brand:

Make sure your social media customer service agents avoid these major pitfalls while delivering outstanding positive service. Do so and you’ll expand your business reach (online and offline) and customers will eagerly return to your business again and again.

1. Rude customer service agents

2. Being passed around to different representatives without resolution

3. Being forced to follow up on an issue repeatedly

4. Having to wait too long for an issue to be resolved

Email: [email protected]

Twitter: @flavmartins

Blog: www.winthecustomer.com