the big interview
WHY ORGANISATIONS
SHOULD ENCOURAGE
AND RESPOND TO
CUSTOMER REVIEWS –
FOR BETTER OR WORSE
In this exclusive for Engage Customer following on from our
webinar on the importance of customer reviews editorial
director at Engage Customer Steve Hurst quizzes Charlo
Carabott co-founder of Mazuma Mobile
I co-founded Mazuma Mobile in 2006 with
John Lam. At the time, I already had over 15
years of experience working in the mobile
phone industry. With the consumer mobile
9
industry thriving in the UK, John and I were
one of the first to recognise the opportunities
that existed in providing an incentive for
consumers to recycle their phone and created
a business model that others soon followed.
As such, we have led the market on a number
of initiatives such as data protection, antistolen phone trade and educating consumers
Charlo Carabott,
co-founder of
Mazuma Mobile
www.mazumamobile.com
M
First off Charlo could we know something
about your background and how you came
to be joint founder of Mazuma in 2007?
ISSUE SEVENTEEN • NOVEMBER 2014