Encaustic Arts Magazine Spring 2012 | Page 7

Plansky, who had also worked at Torch and was now beginning his own company, Williamsburg Oil Paints. It was at Carl’s suggestion two years later that I developed a version of oil sticks, which I called Pigment Sticks®. Because of its wax and oil composition, an oil stick was a natural step from encaustic. But where encaustic required tools and process, Pigment Sticks® were intended to have the immediacy of applying the paint directly from the hand. They were to be as far from a crayon and as close to the soft creamy lusciousness of an oil paint as possible, different from encaustic, but workable with it. Bill Creevy, in his 1994 The Oil Paint Book, called them “an oil painter’s dream come true.” [5] It wasn’t easy to achieve that goal, however. The formulations were very tricky. Each color required a different balance of oils, waxes, and pigment. Opaque colors had to be bright and solid, while translucent colors had to have just the right interplay of top tones and undertones in a spontaneous stroke. The two wax-based paints did well enough to require a move upstate to a larger space in the Mid-Hudson Valley. Over the years the molds and mixers cobbled together from kitchen and plumbing appliances gave way to professional molds and machinery and traditional paint-making methods. The color line has increased from 42 to 99 colors. But the batches of paint have remained small and carefully controlled to ensure the highest purity and quality. BUILDING A COMPANY (AND A MARKET) Creating a great paint is one thing; that’s the craft part. Getting that paint into the hands of artists is a totally other thing; that’s the business part. [8] The increased interest in encaustic in the early 1980s was promising, but it did not represent some sudden overwhelming demand. Oil sticks were fairly understandable, but encaustic was still considered an exotic medium. Most art stores were reluctant to make the investment to carry it. Galleries were skeptical. Schools barely recognized it. If it was taught in the schools at all, it was usually only in materials classes as part of a survey of historical mediums. Even artists working in the medium, myself included, had only a limited understanding of the materials, the techniques, or, most importantly, the tremendous possibilities of how this incredibly versatile paint could be used. The key to developing a market was education and promotion. Torch Paints. Encaustic Paints. Original Pigment Stick. R&F Paints Portfolio In 1995 R&F started holding the first ever regularly scheduled year-around encaustic workshops. Later that year we also set up the Gallery at R&F to promote the artists working in both encaustic and oil sticks through a rotating exhibition schedule. The workshops immediately filled with artists from all around the US. The initial classes were three days long and were based on the painting knowledge of the individual teachers. [9] As the Pigment Sticks. 7 Summer www.EAINM.com