Program Details
What else should we KNOW?
DATA QUALITY •
Quality Data is useful information we can use to contact a customer:
(We are looking for quality E-mail Addresses and Mailing Addresses)
•
Garbage Data is information we cannot use to talk to the customer
(Fake Names, Phone Numbers, E-mail Addresses, and Zip Codes cause significant problems)
Without good data, we are unable to drive traffic to your store
and your Rewards capture results will be lower.
EMS DATA POLICY –
•
•
We do not ever sell or share our Customer’s E-mail addresses, phone numbers,
or Birthdates with anyone.
More information can be found at www.ems.com.
REPORTING •
•
Current Reporting focuses on Capture Rate for your store and individual
associate capture rates in several time parameters (Yesterday, WTD, MTD,
YTD).
Future Reporting will provide a clear picture of Capture Rate, Data Usability, and
Data Quality at both the store and individual levels.
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