EMS Rewards Program Details | Page 6

Program Details How does EMS Rewards IMPACT my Store? EMS Rewards creates and helps maintain lasting RELATIONSHIPS with customers, builds customer LOYALTY, and increases TRAFFIC in your store. In 2013, on average… –Rewards Members spent twice as much as Non-Members: $180 per year vs. $90. –Rewards Customers shopped 54% more frequently: 2 transactions per year vs. 1.3 –Rewards Customers had a 27% higher ADS: $89 ADS vs. $70 ADS. B-6