EMS - Product Information Guides Rewards Relaunch TEST April 2014 | Page 12

Training Your Team WHY are we changing this? By collecting our customer’s full information at the POS we are making it EASIER and SIMPLER for our Customers – there is no longer a need to send them to the Rewards web-site to finish their registration. This makes it BETTER for us too – we are more likely to get all the information we need to fully connect to our Customers. By providing this information, our customers will: - Be fully CONNECTED to us quicker - Get a $10 BIRTHDAY REWARD every year. - Receive special COUPONS, sales and discounts via postal mail. With more ways to Connect to our Customers, it will be easier than ever to MAKE THEM LOVE US. B- 4