EMS - Product Information Guides Customer Service Basics - July 2014 | Page 2

What is our
Vision Statement
really about?
It’s ALL about our CUSTOMERS!
Our Vision is based entirely upon
how our Customers view us.
To achieve our Vision – to “Reach the
Summit” – we need to have the right
apparel, the right gear, AND be the best
source of guidance for Customers who
love the outdoors.
Ultimately - we need to Make it Easy for
Our Customers to Love Us. We do that
by Connecting with them, being Credible
with them, and making their entire
experience Memorable.