MADETOLEAD
ance in the presence of differences.
“The key to kicka**
communication is
‘understanding.’ Working
hard to spare your
judgment in favor of
focusing on solutions,
action, and empathy.”
“[Millennials] believe inclusion is the
support for a collaborative environ-
ment that values open participation
from individuals with different ideas
and perspectives and the unique
factors that contribute to their
personalities and behaviors,” ac-
cording to the Deloitte analysis.
GESCHE HAAS,
DREAMY HUMANS
inspiration could attract a millennial
buyer. Think about the technology,
tools, apparel and accessories mil-
lennials are using on their Health &
Wellness journeys.
According to the Goldman Sachs re-
port, year-over-year sales growth of
athletic apparel and footwear brands
among millennials went from 1% in
2008 to 14% in 2013. It’s important
not to confuse Health & Wellness as
a hobby or pastime for us; it’s a way
of life. Making this distinction will
be helpful to employers, businesses,
marketers, investors and many more
in the long-run.
The analysis points out that identity,
experiences, ideas, opinions, and
thoughts are important to millenni-
als. In inclusive work environments
that celebrate diversity in this way,
millennials are more empowered
and engaged. The analysis showed
“It’s professionally
unsettling, and not a
confidence boost, for
someone of color to
look around and not see
anyone else who looks
like them.”
RYAN WILLIAMS,
JOPWELL
The Workplace
Our generation is touted for its cultur-
al diversity. According to Nielsen’s re-
cent research, 42% of U.S. Millennials
are of African-American, Asian-Amer-
ican and Hispanic heritage. Our natu-
ral appreciation for cultural diversity
has spilled into the workplace, as
millennials are now 18 years old or
older. We will comprise nearly 75%
of the workforce by 2025, according
to Deloitte’s analysis, “The Millennial
Influence: The Radical Transformation
of Diversity and Inclusion.”
And, it’s not just culture, race or
ethnicity that we use as metrics for
diversity. Gender, sexuality, values
and many more nuances are factored
into what we consider diverse spaces,
especially workplaces. We find bal-
that 81% of millennials are more
true to themselves and authentic
when they believe an organization
fosters an inclusive culture.
As we become the majority of the
workforce and its leadership roles,
inclusion will become a reality and
not a buzz word. Connection and
collaboration will fully replace atti-
tudes of tolerance and equity.
Collaborative
Consumption
There’s a meme circulating right
now that says, “2016: Lemons
2017: Lemonade 2018: Lemonade
Stand.” It’s quintessentially millen-
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