Ellen Lohr Short Profile 2020 | 191218 (EN) | Page 6

Brand Ambassador.

Ellen Lohr's authentic and sympathetic manner, making her a credible brand ambassador with versatile skills. It is always important to her to work together with renowned companies, whose values she can fully identify with. In the past few years, Ellen Lohr can look back on long-term and successful collaborations such as with Allianz, Remus, and Vodafone.


Ellen Lohr is an official brand ambassador for Mercedes-Benz. It is the one car brand she had the most successes in her motorsports career. From 1991 to 1996, she competed in 141 races in the DTM, the German Touring Car Masters series, for the “brand with the star”. The foundation of this strong partnership is built on a long-standing collaboration that includes DTM, Truck Races, Off-road events and She's Mercedes – an inspirational platform for successful women.

Tourenwagen Legenden

Ellen Lohr, who is still the only woman ever to win a DTM race, has been

appointed as the series ambassador for the touring car series for the

80's and 90's, which was founded in January 2019.

Tourenwagen Legenden claims to promote fair motor sports in the

family environment with vehicles from the early DTM up to the ITC time.