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Moreover , technology innovation that reduces the time of brushing and internet connectivity that teaches how to brush the teeth are to provide opportunities in this market .
The market can be segmented on the basis of type of action and speed of their movements . On the basis of type of action , the toothbrush market can be categorized into vibration and rotation-oscillation motion . On the basis of speed of their movements , electronic toothbrushes are classified into sonic and ultrasonic toothbrushes . Certain toothbrushes have both ultrasonic and sonic movements .
Western Europe dominates the market currently led by France , Italy and Germany owing to the factors such as high disposable incomes of consumers , advanced technology and premium dental care . Market growth in emerging countries such as India , Brazil , Indonesia and Vietnam remain insignificant on account of increasing sales of affordable manual toothbrushes . The UK market is to witness a significant growth over the forecast period on account of gradual shifting of consumers towards the idea of more effective toothbrushes to maintain dental hygiene .
Key players in this market are Koninklijke Philips N . V ., Procter & Gamble , Kolibree , Colgate-Palmolive Company , Panasonic Corporation , Water Pik Inc ., Church & Dwight Co ., Inc ., Conair Corporation , Mouth Watchers , Omron Healthcare , Inc . and Summer Infant . These companies are coming up with innovative technologies in their toothbrushes to increase their market share .
In June 2016 , Koninklijke Philips N . V . launched the smart electric toothbrush called Philips Sonicare Flexcare Platinum that can record the brushstrokes and the speed and force of brushing . This data can be then sent to smartfone via Bluetooth that allows seeing the effect of brushing in real time .
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