Electronic Devices Electronic Toothbrush Market Research Report | Page 2
Hexa Research
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spent in brushing to the smartphone. Similarly, Koninklijke Philips launched Philips
Sonicare DiamondClean toothbrushes with good design, induction charging glass, five
operating modes and two-minute timer that can efficiently clean hard to reach areas.
These new product introductions have stimulated consumer interest in dental hygiene
and improved cleaning results.
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Electronic toothbrushes are easy to travel with since it doesn’t require batteries or
charging outlets. Good battery life that can give around 42 cleans once full-charged in
advanced electric toothbrushes is to spur the market growth over the forecast period.
Manufacturers are offering ceramic-like paint coatings that are non-slip for comfortable
brushing. Also, these toothbrushes are available in sleek design and different colors.
Toothbrushes for children are also available which has 3D motion sensors that detect
how children brush and interactive real-time fun education games which keeps children
entertained while teaching them hygiene habits. These product features are to
accelerate the market growth over the forecast period. Electronic toothbrushes offer
cleaning technology with oscillating action, sonic technology and rotating motion that
helps in protection against plague.
However, high cost of these toothbrushes in comparison to manual ones is to hamper
the market growth over the forecast period. Dentists recommend their patients to
change these toothbrushes after every three months for better cleaning which leads to
higher maintenance charges. Consumers in emerging countries rely more on teeth
cleaning and whitening via dentists since they find it more affordable than buying
electronic toothbrushes. The aforementioned points pose a threat to this market.
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