EIB Test April 2008 | Page 148

951 231 8081 www.shotel.com 1359 Parkview Ave Manhattan Beach, CA 90266 USA Cultural adjustment Our headquarters is in the United States, and our two branches are in China and Russia. There are different culture characteristics in different countries. We have defined important business advantages by adjusting to these differences below. City/Country Characteristics  Los Angeles/ the United States     Beijing/China    Moscow/Russia   Economically strong country Multicultural and ethnic Various population Big city and convenience transportation Government offer special tax choice to encourage foreign investors Big economic gap between high class and low class Large population Government ask very low taxes for investors Many Europe travelers Big population and numerous rich people Expectations  High demand for lu xury class hotel service  Easy to find all kind of exotic cultures  Large number of wealthy people  Large market  Save cost and can use capital more flexibly  High profit margin due to the low GDP  Good place to expand Europe market  Easy to absorb different cultures 16